Organic traffic drop analysis

Investigating losses in organic traffic with surgical precision

A drop in organic visibility can have devastating affects on businesses. It’s also likely to be incredibly frustrating to diagnose as algorithm updates are opaque at best. Having seen so many websites fall victim to negative SEO attacks or algorithm updates, we’re ideally poised to investigate significant drops in your sites traffic.

Overview

Knowing where to look is only half the battle

We’ll look for the keywords that resulted in your loss of traffic and then diagnose why those pages may have dropped.

We’ll analyse everything including your backlink profile, content, page intent, expertise, authority and trustworthiness. A detailed report will be given to you with actionable insights, often taking into account competition as a comparison.

The benefits

We’ll look for the keywords that resulted in your loss of traffic and then diagnose why those pages may have dropped

A methodical approach

Using a refined procedure, our approach to traffic loss analysis is methodical.

We’ll identify the keywords that resulted in the biggest traffic losses to your site and then identify why those pages have lost their visibility.

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A thorough analysis

We look at everything.

For example, we won’t just look at the content on your page as a human, but will run it through IBM Watson’s sentiment analysis API to analyse its tone in comparison to your competitors. We won’t just look at links, but will analyse the anchor text of those links for signs of over optimisation. We go above and beyond to ensure we are providing recommendations based on more than just a “fluffy guess”.

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