Keyword research

Not your ordinary keyword research document

Our keyword research utilises our custom built platform – Keyword Decipher – which uses machine learning to find quick wins and can easily cope with millions of rows of data. This means our keyword research can comfortably include 500,000+ keywords, which have been categorised and refined.

We won’t just provide you with a keyword research document, but we’ll put together a detailed presentation on what we’ve found and what you should be doing.

Overview

Everything starts with keyword research

Keyword research should be treated as one of the single most important processes in your SEO strategy. It provides you with faceted navigation options you should be including or products you should be selling.

It’ll show you content you should be writing and queries you should be addressing. Done our way, it’ll also show you how to prioritise which areas to focus on & what your expected return on investment might be once you’ve done it.

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Why us

Why use Snippet Consulting for your keyword research?

Ready to get started today?

Keyword decipher

We didn’t think excel documents or google sheets were good enough. so we created our own software

When you take a keyword research deliverable out with Snippet Digital, we’ll upload our research into our custom built platform – Keyword Decipher. Keyword Decipher is built on Google Cloud so can handle an incredible amount of data and is accessible from anywhere; no more losing excel sheets.

Keyword Decipher produces interactive charts

Keyword Decipher produces interactive charts that allow you to visualise what areas of your site need optimisation and what pages to create.

Intuitive filters allow you to drill down into your site at a category level and identify “quick wins” as well as long term content creation opportunities.

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custom-algorithm

Every keyword ran through our custom algorithm

Every keyword has gone through our custom algorithm and gets graded red, amber or green. Keywords that are red mean your site is not optimised at all and usually requires content creation. Keywords that are amber are somewhat optimised.These generally represent “quick wins”. Keywords that are green mean your site is optimised.

Apply sliders and filters easily to establish where your next efforts should be.

Our process clusters similar keywords

Our process clusters similar keywords together so you know which ones can be targeted on one page, or which need to be span out into multiple pages.

We use actual SERP data to do this; you’ll often be surprised at how often 2 terms you thought meant the same thing yield completely different results on Google.

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pre-trained-machine-learning

We use a pre-trained machine learning model

We also use a pre-trained machine learning model to classify the context of those keywords.

Do you often wonder whether you need to create a product page or a long form article to target a particular keyword (or cluster of keywords)? No more guessing; we give you this data in the tool.

The benefits

Keyword research should be treated as one of the single most important processes in your SEO strategy

Incredibly detailed

Our keyword research document will categorise your keywords into at least 2 sub categories, but often up to 3 or 4. This will allow you to filter for better micro insights.

We’ll include monthly search volumes, seasonality insights, organic difficulty metrics, CPC’s and where the keywords falls in your customer journey.

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Quickly identify quick wins

We’ll produce an easy way for you to see which “category” you should focus on first by opportunity when compared against difficulty.

You’ll then be able to drill down by URL to find pages with quick wins and areas where content needs to be developed.

Forecast your SEO efforts

Our keyword research will take into account your click through rates for branded and non branded terms, will look at average order values, conversion rates and seasonality and produce a forecast which can be used to map expected revenue income as a result of SEO efforts. It’s time to make SEO “less fluffy”.

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Frequently asked questions

Here are some frequently asked questions about our keyword research process.

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Get in touch for a free consultation.

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and I really need your
to increase the organic web
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. Thank you!

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Get in touch for a free consultation.

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Thank you!